Republished with permission by (LENZO)
Running two successful businesses – LENZO, Australia’s largest online party hub and LENZO Agency, a full-service corporate experience agency – it’s not often that LENZO (instagram) founder Elleni Pearce has time to step outside of styling events. But when Megan Ftouni came calling, you betcha she was ready to impart all things party planning with students of The Confetti Academy!
Guest speaker at their action-packed Co-Create Workshop, Elleni – along with LENZO stylists Jamieson Cosgriff and Alissa Huynh – shared the benefits of creative collaboration with Melbourne stylists, bakers and memory-makers, and how to create captivating visual content during a flatlay workshop.
Are you a maker who missed out on experiencing the mid-week magic? Throw the confetti! Here’s your behind-the-scenes look at The Confetti Academy thrown workshop starring LENZO!
A day of networking, workshopping and collaborating for like-minded party people, Ready To Partea (Instagram) set the entrance of The Wool Mill (Instagram) alight with a beautifully bright balloon display, a fittingly festive welcome for some of the city’s most colourful event entrepreneurs.
Once inside, colourful gift boxes by PAPERplayground x Five Star Party Co (Instagram) and incredibly clever confetti name tags by Emma Smith Stationery & Design (Instagram) got guests in the mood for the creative day ahead!
An arrival morning tea to remember, guests were treated to sweet sips from Boosa’s (Instagram) pop-up café featuring delicious Snow White shakes, alongside scrumptious donuts and brunch cones by talented caterer By Natascha (Instagram) .
Fabulously fuelled and filled with event excitement, it was time for Elleni to take the stage and share her journey from an advertising teen to party queen!
Captured by Sarah Glasson Photography (Instagram) , Elleni shared her experiences building an events-based business in an informative Q&A, from the challenges of growing a brand while being a mum of three (go girl!) to tricks of the trade and event trends.
After hearing from our team it was time to ‘prop’ to it! From cake toppers and stationery to cookies and flowers, guests set to work styling a catalogue of images for the months ahead.
An opportunity to present their products to their peers and network amongst fellow party people, the free style flatlay session featured roaming professional photography by Monkee Photo, with LENZO on hand to help style and supervise!
A colour popping co-create dreamscape, a table laden in styling accessories and party props from Five Star Party Co well and truly stole the show! Designed in collaboration with PAPERplayground, the colourful partyware paired perfectly with each guest’s goods.
Inspired by these creatives to up your content creation game? With over 165,000 followers on Instagram, LENZO know how to create engaging content that resonates with party lovers.
Get in touch to chat about our content creation services and let us help you turn your brand’s flatlays into FABlays!
Until next event,
Original article is available here.
With thanks to our #confetticrew and valued Event Partners
Guest Speakers & Stylists Elleni and team LENZO instagram| website
Venue instagram | website
Morning Tea & Lunch instagram | website
Gift Boxes, Styling & Paper Props instagram | website
Display Props, Children’s Chairs and Tables instagram
Name Tags instagram | website
Guest Gifts Featuring
Petite Paris Cupcakes instagram | website
The Chocolate Chip instagram
Five Start Party Co. instagram | website
We Love Sundays instagram
Emma Smith instagram | website
Crafters Union Wines instagram
Florals instagram | website
Balloon Garlands by instagram using Five Star Party Co balloons instagram | website
Neons and Event Signage instagram | website
Event Photographer instagram | website
Flatlay Photographer instagram | website